Last reviewed on 25 April 2026.

This Privacy Policy explains what information SwissBanks.net collects when you visit the site, how that information is used, and what choices you have. The site is an editorial publication funded by general-audience advertising; it does not run user accounts, sell products, or process financial transactions.

Who we are

SwissBanks.net (the "site") is an independent editorial publisher of educational content about Swiss banking. References to "we", "us", and "our" refer to the operator of SwissBanks.net. For privacy-related inquiries, see the Contact page.

What we collect

The site collects a small amount of information automatically through standard web logs and analytics, plus information you choose to send us by email. We do not require sign-up, do not store passwords, and do not run a newsletter list.

Automatically collected technical data

  • IP address (used to derive approximate location at the country or region level and for security logging).
  • Browser type, version, operating system, and language.
  • Device type and screen size.
  • Referring URL (the page that linked to ours, where available).
  • Pages viewed on the site, time of visit, and time on page.

Email correspondence

If you email the editorial address, we receive your email address, your message, and any attachments you choose to send. We use this only to respond and do not add it to any marketing list.

What we do not collect

We do not knowingly collect government identifiers, financial account numbers, source-of-wealth documentation, or other sensitive material. The site is informational; please do not send personal financial or identity documents by email.

Cookies and similar technologies

The site uses cookies and equivalent technologies (such as local storage) for three purposes: keeping the site functional, measuring how it is used, and supporting the advertising that funds it. A separate Cookie Policy describes the categories in detail. The summary:

  • Strictly necessary. Required to render the site and remember basic preferences. These cannot be turned off without breaking the page.
  • Analytics. Aggregate measurement of which pages are read, how readers arrive, and how the site performs.
  • Advertising. Used by Google AdSense and its ad partners to serve, measure, and (where you have consented) personalise ads.

You can control cookies in your browser settings, and you can manage advertising personalisation through the controls described under "Advertising" below.

Analytics

The site uses Google Analytics to understand which content is helpful, where readers come from, and where pages can be improved. Analytics data is processed at an aggregate level. Google Analytics may set cookies and process IP addresses; Google's handling of that data is governed by Google's own privacy policy.

Advertising and Google AdSense

SwissBanks.net is funded by display advertising served through Google AdSense and its certified partners. This means:

  • Google, as a third-party vendor, uses cookies to serve ads based on a user's prior visits to this and other websites.
  • Google's use of advertising cookies enables it and its partners to serve ads to users based on their visits to this and other sites on the internet.
  • Where the law requires consent for personalised advertising (for example in the European Economic Area, the UK, and Switzerland), readers are asked to choose between personalised and non-personalised ads through a consent interface, and that choice is respected by the ad stack.

You can opt out of personalised advertising by visiting Google Ad Settings. Information about how Google uses data when you use partners' sites or apps is available at Google's "How Google uses information" page. You can also opt out of third-party vendor cookies for personalised advertising via the Digital Advertising Alliance opt-out or, for European users, YourOnlineChoices.

Third-party vendors

The site relies on a small number of third-party services to function. Each operates under its own privacy policy:

  • Google AdSense / Google Ad Manager — display advertising and measurement.
  • Google Analytics — traffic measurement.
  • Hosting and content delivery providers — needed to serve the pages and protect against abuse; they process IP addresses and request metadata as part of normal web operation.

We do not sell, rent, or trade personal data with third parties for their own marketing.

Legal bases (EEA, UK, Switzerland)

For readers in the European Economic Area, the United Kingdom, or Switzerland, we rely on the following legal bases under the GDPR / UK GDPR / revised Swiss FADP:

  • Legitimate interests for security logging, basic analytics, and serving non-personalised advertising.
  • Consent for personalised advertising and any non-essential analytics that require it under local law. Consent can be withdrawn at any time through the consent interface.
  • Legitimate interests / contract for handling email you send to us, in order to reply.

Your rights

Depending on where you live, you may have the right to:

  • Access the personal data we hold about you.
  • Ask us to correct inaccurate data.
  • Ask us to delete your data, subject to lawful retention requirements.
  • Object to or restrict certain processing.
  • Withdraw consent for processing that relies on consent.
  • Lodge a complaint with your local data-protection authority.

California residents have additional rights under the CCPA / CPRA, including the right to know the categories of personal information collected, the right to delete, and the right to opt out of "sale" or "sharing" of personal information for cross-context behavioural advertising. SwissBanks.net does not sell personal information for money. Where personalised advertising is enabled, applicable opt-out signals such as the Global Privacy Control are honoured.

To exercise any of these rights, email the editorial address (see the Contact page) with the request and enough information to identify your data (typically just an email address you previously used to contact us).

Data retention

  • Server logs are kept for a limited operational period (typically up to 90 days) and then rotated.
  • Analytics data is retained according to the configured retention period in Google Analytics.
  • Email correspondence is kept only as long as needed to respond and to keep a useful record of the conversation.

International transfers

The third-party services described above may process data outside the country where you are located, including in the United States. Where applicable, those transfers are governed by mechanisms such as the EU Standard Contractual Clauses, the UK International Data Transfer Addendum, and equivalent Swiss safeguards.

Security

We use HTTPS across the site and rely on hosting infrastructure with standard security controls. No internet transmission can be guaranteed to be completely secure; do not send sensitive personal documents by email.

Children

SwissBanks.net is written for an adult audience interested in banking and wealth management. The site is not directed to children and does not knowingly collect personal information from children under 16.

Changes to this policy

This policy may be updated as the site, its vendors, or applicable law changes. The "Last reviewed" date at the top of this page is updated whenever a substantive change is made. Continued use of the site after a change indicates acceptance of the revised policy.

Contact

For privacy questions or to exercise your rights, see the Contact page for the editorial address. Governing jurisdiction for privacy claims is [Jurisdiction], without prejudice to any mandatory rights under your local data-protection law.